AS YOUR AUDIENCE GROWS, SO DOES YOUR ABILITY AS A MASTER BROADCASTER
using fullscope...(CREATED BY BROADCASTERS...FOR BROADCASTERS)
FINALLY...a solution for knowing your
most engaged audience!
Sign up and create your free
account today while we are in Beta...
Click Here & Create Your Account
SO WHAT'S ALL THE HUB BUB ABOUT LIVE STREAMING?
WELL , HERE IS A TRUTH FOR YOU!
LIVE STREAMING IS AWESOME FOR BUSINESS GROWTH...
Periscope and other live stream applications & platforms are great tools for marketing you and your business. They are at the top of the food chain when it comes to building a know, like and trust with an audience which then can then have massive impact on your business growth! In fact only after 1 month of using it. I was getting about an average of 30 leads a day coming from Periscope. Woot!
Who am I? My name is Casey Zeman.
I have been in the online marketing space for the last few years.
I starting out doing video marketing campaigns for companies like Estee Lauder and Dell and then moved into building software and training all around using video & live video for building a business and brand you love.
Why? Because through the years I have found that NOTHING beats video for building a relationship with your audience. That's why I wrote a best selling book called 'Build Your Audience with Live Video' and am the founder of a software called EasyWebinar (that run both live and automated webinars to help you build your audience and sell your products.)
Point being...I am a LIVE STREAM DORK.
So when Periscope came out I got even dorkier!
Heck, now I could do live streaming from my iPhone. Periscope, Meerkat, Blab and other live stream applications have changed the game due to how accessible it is to run a live stream. And as such, as someone who was just started out...,
I was seeing some awesome growth using it.
As I said, I was seeing about 30 leads a day coming from my Periscope broadcasts and
was accounting for about $350-500 in sales as a result.
And once I saw those numbers, I was obsessed with knowing why...
Why was it working??
Who was watching??
And why were they interested in what I had to say???
And why did some broadcasts hit home more than others??????
All of these questions I wanted answers to...but...
Periscope wasn't giving them to me...Which makes sense...They are busy
with so many other aspects of their wonderful tool!
(so we decided to build the solution ourselves)
AS A BROADCASTER, THE PROBLEM FOR ME
WAS, I DIDN'T KNOW EXACTLY WHO MY AUDIENCE WAS AND
WHY THEY WERE DOING WHAT THEY WERE DOING!
I had sort of an idea of what viewers were doing,
but not a 'full scope' of who was watching, how long they watched and
the actions performed during my broadcasts.
Imagine having the ability to know exactly who comes to your broadcasts,
how long they stay, and actions performed...what would that provide you?
- As a BROADCASTER, knowing exactly who your audience is, is the
key to getting better as a broadcaster and marketing to that audience.
(Knowing the data helps you serve your audience better)
- And as a BRAND in the world of advertising or even an advertising agency who hires broadcasters...Knowing how your influencers/broadcasters message is being received by an audience is crucial for not throwing a
ton of money into a campaign that isn't working.
SO HOW DO YOU MAKE SURE YOUR MESSAGE IS BEING HEARD AND
YOUR CAMPAIGNS ARE BRINGING IN A POSITIVE ROI?
Fullscope.tv™ is a complete analytics and marketing software that provides you the most detailed insights from your Periscope Broadcasts. (And other live stream applications)
CLICK HERE to get your free account set up
while we are in beta!
WHAT CAN YOU DO WITH FULLSCOPE™?
1. MEASURE AND COMPARE YOUR BROADCASTS.
LEARN WHAT YOUR AUDIENCE WANTS
TWEAK YOUR BROADCASTS BASED ON INTEREST/POPULARITY/
QUESTIONS, SHARES, HEARTS, LENGTH OF TIME AND MORE.
(AS YOUR AUDIENCE GROWS, SO DOES YOUR
ABILITY AS A MASTER BROADCASTER).
2. GROW , MARKET & TRACK YOUR MOST
ENGAGED VIEWERS/FANS AND FOLLOW UP WITH THEM.
MARKET TO THOSE WHO LOVE YOU WITH DIRECT FOLLOW UP TWEETS
ALSO RUN ENGAGEMENT CONTESTS TO BUILD A BUZZ WHICH
BRINGS IN MORE FOLLOWERS/VIEWERS INTO YOUR BROADCASTS.
(YOU CAN RUN SPECIFIC CONTESTS BASED AROUND HEART, SHARES, SCREENSHOTS, COMMENT, % OF TIME AT EVENT, AS WELL AS OVERALL ENGAGEMENT CONTESTS.)
3. RE-USE YOUR BROACASTS TO BUILD YOUR BUSINESS
SAVE YOUR BROADCAST
WITH FULLSCOPE, WE HOST YOUR REPLAY VIDEOS...WHICH YOU CAN THEN DOWNLOAD AND USE IN YOUR MARKETING. CONTENT MARKETING/REPURPOSING
IS THE KEY TO BUILDING A THRIVING KNOW, LIKE AND TRUST BASED BUSINESS THAT LIVES BEYOND JUST YOUR LIVE BROADCAST.
(IE. TAKE THESE VIDEOS AND UPLOAD THEM TO YOUTUBE, VIMEO OR
FACEBOOK'S NATIVE PLAYER FOR MORE BRAND AWARENESS.)
4. RUN ADS AND BUILD YOUR EMAIL LIST AT THE SAME TIME (COMING SOON)
BUILD YOUR LIST AND CUSTOMERS
SOON, YOU'LL BE ABLE TO BUILD YOUR EMAIL MARKETING LIST BY SERVING RETARGETING ADS TO ALL OR A SEGMENTED PORTION OF YOUR VIEWERS.
PLUS, YOU'LL HAVE THE ABILITY TO HAVE YOUR VIEWERS ADD IN THEIR EMAILS & PHONE NUMBERS WHICH CAN AUTOMATICALLY TRIGGER A MARKETING CAMPAIGN.
Fullscope.tv is precisely what Periscope users have been begging for. (Trust me, we beg. It's not a pretty sight.) Now, we can create quality content and track who is consuming it and how much they consume. This will open the doors for so many new partnerships between influencers and brands. Thank you Fullscope. My first million will be dedicated to you.
With our Fullscope graph dashboard you can finally see the overview stats of your broadcasts along with your TOP engaged users. This information allows you to know your most engaged topics. You can filter your overview data by using our Fullscope.tv proprietary Engagement Score, Most Viewed, Average Time Viewed, Shares, Comments, Hearts and More...
Learn 'how, where and why' people are consuming your broadcasts.
Also, consider running overall engagement contests and not just on an individual broadcast level. Even run contests based on a specific time window. 'Ex. Run 1 week contest to track overall viewers, etc. '
Track hearts, comments, shares, % viewed all on the broadcast level. Filter from top to bottom who performed the most of any one action that you select. From commenting, sending hearts, shares, screenshots, staying longest on the broadcast and more...then market and engage with them through direct tweets and DM.
We will give you filtering options such as scoring your various broadcasts using our proprietary engagement algorithm to understand your broadcast retention. Watch your broadcast replay video at the same time to determine why your broadcast dipped at a certain point. Was it due to your content, slow internet speed or something else? Fullscope helps you to see that.